Commercial | Music Videos

About

I am a creative and senior video editor with 15 years of experience crafting impactful visual storytelling across multiple formats — including commercials, music videos, trailers, promos, and social content. My approach is rooted in close, hands-on collaboration with directors inside the edit suite. I combine strong narrative instincts with a refined design sensibility, musical intuition, and clear communication to shape each project into a memorable piece.

I specialize in AI-driven video creation, building hybrid workflows with Sora, Runway Gen-3, Kling . Prompt  engineering video materials , and production-ready shots that accelerate and elevate creative pipelines.

I have had the privilege of working with leading Israeli directors such as Rotem Shamir (Fauda), Eran Riklis, Ofir Lobel, and Ben Becher. I also serve as the personal editor for the music videos of actor and singer Tzachi Halevy, and have edited standout clips for artists including Mosh Ben Ari, Keren Ann, and Adi Nah.

My commercial and marketing work includes campaigns for major brands such as Hamat, Carlsberg, and Holmes Place, consistently delivering high-quality content that resonates with diverse audiences.

In addition to my role as a lead editor and director at the Keshet Media Group Promo Department, I have edited high-profile sketches for Eretz Nehederet — including a music clip that has surpassed 1.3 million views on YouTube.

I have also worked as a documentary editor for the Emmy-winning investigative program Uvda, contributing to in-depth, high-stakes storytelling.


Throughout my career, I’ve collaborated with all major broadcasters in Israel, continually expanding my creative vision to produce content that is engaging, precise, and emotionally compelling.